Bullseyehub Case Study – Miss Q’s | Bullseyehub Event Marketing Blog

Bullseyehub Case Study – Miss Q’s

In this new feature for the Bullseyehub blog we take a look at some of the people already using Bullseyehub and the different ways they’re taking advantage of the tools to optimise their online marketing in our Bullseyehub Case Studies. In this edition we’re taking another look at how a combination of Bullseyehub’s different tools working together in harmony has revolutionised one of our partner’s businesses.

Who?
Miss Q’s – pool bar, diner and live music club/saloon bringing some old-fashioned hedonism back to Earl’s Court.

What tools were Miss Q’s using?

You name it, they’ve been using it! Bullseyehub’s unique combination of tools allows Miss Q’s to schedule all aspects of an event campaign. At the event, the details of attendees are collected, placed on segmented mailing lists – so the events grow each time.

As well as the fully integrated Facebook Page, complete with check-ins which we’ll look at in more detail in a future case study, Miss Q’s had an email newsletter campaign and SMS updates. These features all revolved around and strengthened the centre of the campaign – the ability to broadcast events in an instant across all the websites that count.

The strength of a venue is in its events

Miss Q’s had a reasonable profile as a decadent bar in Earl’s Court, but partnering with Bullseyehub made for a transformation. With that initial branding in place the shift was made into promoting the events as opposed to the venue.

Their strength being the variety of different events they catered for – a cocktail bar with live music, pool tournaments, clubnights and the phenomenon that is the Q’oyote Ugly night.

Miss Q’s are hitting all 40 of the broadcast sites in the Bullseyehub database – gaining maximum exposure for the venue.

The Bullseyehub Events Timeline

1. 6 weeks before the event

Miss Q’s broadcast the event to as many of the broadcast sites that are relevant for the genre of the event thus giving the broadcast sites plenty of time to get the write-ups for the events in place and for Miss Q’s to bring the other Bullseyehub tools into play.

2. The week of the event

Segmented subscribers receive the relevant email; events are themed and affect what mailing list clients were placed on so the Pool Tournament email goes to the pool fans; the live music email for the gig goers – all scheduled through Bullseyehub in advance.

3. The day of event – Mobile Takes Over

E-flyers in the morning and Facebook updates scheduled with Bullseyehub are sent throughout the day to remind interested parties what’s happening that day – with the additional SMS shots as the evening draws nearer.

4. At the event

The active collection of emails and phone numbers for membership of Miss Q’s, complete with different perks, for the next themed event. Through Bullseyehub everything is targeted so no-one is spammed with content they have no interest in.

The Result – E-marketing translates into sales

Miss Q’s began using Bullseyehub in January 2011 and over the course of four weeks saw an average increase in sales behind the bar of 41.6%

After 3 months of usage, when the venue could take stock of the achievements, the decision was made to further invest in different events, and expand the working life of the venue.

Bullseyehub was the catalyst of expansion and transformation of the business from a weekend nightclub to a varied venue for many different events.

To Learn more about how Bullseyehub can help you perfect your events marketing like Miss Q’s did, head here.