Getting Started with Bullseyehub

Bullseyehub is event promotion software, which combines automatic event listings, email, mobile and social tools that make it easy to promote events online.

Bullseyehub is perfect for music promoters, bars & clubs, arts organisations, restaurants, hotels, conferences, community groups and event organisers who use our tools to promote their events online.

Bullseyehub helps business reach customers online and increase attendance to events.

Events
Send event listings to over 25 entertainment sites in an instant.

Email
Design and deliver branded email campaigns.

Social
Schedule and monitor Facebook and Twitter messages

Mobile
Engage customers on the move with mobile flyers and guest lists.

Read our full Getting Started Guide below and if you have any questions please contact a member of our Customer Support Team.

1. Social Media
2. Contacts
3. Email
4. Mobile
5. Events
6. Getting Help

Social Media

Facebook

To get started with using Facebook via Bullseyehub, sync your account by logging in with your Facebook profile details.

Step 1: Write your update/wall post

Step 2: Select which Page to publish your update to

Step 3: Select when to publish your update

Find out how to get the best out of Facebook using Bullseyehub with our How to Use Facebook guide.

Twitter

To get started with using Twitter via Bullseyehub, sync your account by logging in with your Twitter account details.

Step 1: Write your Tweet

Step 2: Select when to publish your Tweet

Step 3: Check your @ mentions to see who’s talking about you

Find out how to get the best out of Twitter using Bullseyehub with our How to Use Twitter guide.

Contacts

Step 1: Create and name your customer groups

Step 2: Set-up Press Contacts customer group
- Non-deletable
- Communicates with the events tool
- For press or event industry contacts only

Step 3: Search and edit or download and import new lists

Email Sign Up Forms

Step 1: Select the customer group you wish the sign up data to feed into

Step 2:Choose a form header (e.g. Email Newsletter sign-up)

Step 3: Tick to capture name and phone number in addition to email address

Step 4: Update form and use HTML code to place on your website, Facebook etc.

Import Your Data

Step 1: Prepare your database in a spread sheet with three columns:

- Full Name
- Email Address
- Mobile Number

Delete any extra columns of data
All mobile numbers need to start with ‘44’ or ‘07’ – make sure Excel does not strip out your zeros

Step 2: Save the spread sheet with the data format type .csv (comma separated or delimited values)

Step 3: Click on ‘Import List’

- Select the group you wish to import into
- Browse for and select the file

Step 4: Map the data fields by matching the data type in the column with the headers in the drop down
Start import – this process can take some time depending on list size

Events

Set Up Your Site Profiles

Step 1: Follow the links on the left-hand side and create a profile on each of the sites

Step 2: Save your usernames and passwords in Bullseyehub

How to Create a New Event

Step 1: Fill in all the details keeping these points in mind:

- Try and submit events 2-3 weeks in advance
- Do not use ALL CAPITALS
- Keep content interesting and unique
- Include an artist/host/DJ whenever possible

Select Event Listings Sites

Step 1: Select which event listings sites you would like to send your events to.

Which event sites you see in this section are genre dependent so only relevant sites will be displayed based on the genre you selected when setting up your event in the previous step.

Send events to Facebook
Select a Facebook Page or Profile to post your event to

Send an email to press contacts

Step 1: Tick the box to send an email with your event details to press contacts

- Emails are sent at 12 AM of the night you create the event
- Emails are for press contacts only

Event Preview and Review

Step 1: Preview your event

Step 2: Review your event details and make sure they are correct, once the event is submitted it is non-editable

Step 3: Review to check that you have selected the broadcast sites you wish to submit to

Step 4: Submit the event

Review your event

Once broadcasted click into the event to view progress. Some sites will provide a URL to view listings, some only confirm email has been sent.

Please be aware that events listed at new venues can take 72+ hours to get listed on some websites.

Customise Press Emails

You can customise your message to press contacts before midnight of the day you create your event

Step 1: Click on the customise message in the events overview

Step 2: Customise the introductory message (other details are non-editable)

Please Note: Multiple events created on the same day are batched into a single email to press contacts. Any customisation of the press email will apply to all events created.

Email

Create Your Email

Step 1: Name your campaign, write a subject line and customise ‘from’ details

Step 2: Select your recipients

Please Note: You can only select one recipient group, it is best practice to merge groups rather than sending the same email to two separate groups to avoid sending duplicates.

Step 3: Select to use a template, re-use a previously made design or use your own hosted URL or raw HTML code

Using a template
- Use a custom header image
- Customise your campaign colours
- Write your content, and add images and links
- Using a previously made email
- Once a campaign has been sent it can be reused as a template
- Select the email you wish to reuse and edit as a normal template

Using a hosted URL
If you have an external designer and you are provided a hosted URL.

Enter your own raw HTML code
Simply copy and paste your own HTML code into a blank email template.

Testing and Sending

Step 1: Test your email prior to sending, check all links, reread for clarity – keep it short and sweet!
Step 2: Schedule and send your campaign on your chosen time/day

View Campaign Report

1. Campaign results overview pie chart
- Opens and clicks over time
- Openers data
- Clickers data
- Unsubscribes and bounces will be tracked and removed automatically

For more on how to create a great email marketing campaign using Bullseyehub please read our Email Marketing Guide.

Mobile

Bullseyehub allows you to create and manage mobile marketing campaigns quickly and easily:

1. SMS (text) messages
2. Interactive mobile flyers
3. Text-in mobile guestlists

To set up a mobile campaign, please contact a Customer Support Rep who will be happy to help!

For more on how to create a great mobile marketing campaign using Bullseyehub please read our Mobile Marketing for Event Promoters Guide.

Getting Help

The Bullseyehub Support team are here to help in any way we can and you can get regular tips on how to improve your marketing with us via our Blog and bi-weekly newsletter!

Resources

Support
http://app.bullseyehub.com/support

FAQs
http://faq.bullseyehub.com/kb

Resources
http://www.bullseyehub.com/resources

Blog
http://www.bullseyehub.com/blog

Customer Support

Submit a feature request
http://app.bullseyehub.com/support

Contact customer support
support@bullseyehub.com
0207 195 1961